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	From the desk of Steve Evans Latest News What's Hot What's New
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From the desk of Steve Evans

Welcome to the first edition of Fresh Air for 2010

As our financial year enters the fourth quarter, it is interesting to reflect on the state of our economy. It was barely a year ago we were in the depths of uncertainty. Our local stocks had eradicated all the gains of the previous six years and the Dow Jones dipped below 7,000, a level not seen since 1997. Many pundits were calling an end to the economic world as we knew it.

Fast forward 12 months. Our stock market is again above 5,000, its highest level in over 18 months. The Dow has piled on a massive 4,000 points to be above 11,000. Business confidence, and consequently investment in capital projects, has returned. There is buoyancy in most businesses as revenues trend higher as a result of the economic recovery.

It is paradoxical that we now find that despite the renewed vigour and commitment to capital projects, many world-leading technology organisations cannot fulfil demand. As a result of the economic slow-down, inventories of components and raw materials were depleted. The sudden recovery in economic activity has caught most manufacturers off-guard - there is simply not enough components available to create finished goods. Consequently, we are seeing extended lead teams on many core technologies. This is also true of AirData's key technology partners such as Motorola and Zebra. Whilst lead times are reducing, there still appears to be significant production backlogs.

The return of economic vibrancy is very good for larger, more stable and long-term technology providers such as AirData. During economic downturns, I see the emergence of smaller companies attempting to enter the market, often one-man-bands. These organisations typically operate on unsustainable margins and attract price sensitive buyers when capital is tight. Under normal economic circumstances, these organisations find survival difficult, particularly in the fast changing technology industry. They simply do not have the financial resources to keep pace with the industry and provide the support and backing companies' demand of their technology partners. My observation is we are seeing many of these smaller organisations disappear. I expect this market rationalisation will continue as companies increasingly look for strength and longevity in their technology partners.

Like many leading companies, AirData has experienced significant growth this year. What I find particularly pleasing is that we have enjoyed strong growth whilst maintaining a genuine focus on delivering value and quality services to our customers. As evidence of this, AirData was recently awarded Motorola's Service partner of the year. Whilst we receive several industry awards and recognition each year, I very much appreciated being recognised for our services by Motorola, a company that itself sets the standard in products and services.

Whilst on the subject of recognition, I was also very pleased with AirData being awarded Wavelink's Asia Pacific partner of the year. Similar to the Motorola Services award, we pride ourselves on our ability to assist our customers not only deploy mobility solutions, but also effectively manage and control those environments and devices.

We will have a great finish to our financial year. I expect the supply issues of our key partners will subside and product will flow freely allowing organizations to complete their transformation and mobility projects.

I wish you well as we enjoy the economic recovery.

Kind regards,
Steve Evans
Chief Executive Officer, AirData

Latest News

Motorola EMb - ANZ Services Partner 2009
click here for more information.


Wavelink Names AirData Pty Ltd as 2009 Partner of the Year
click here for more information.

What's Hot

AirData launches new and revamped website
As AirData maintains it steady growth through a customer-centric focus, we continue to receive much input from our customers and our suppliers relating to how best to serve them. Our new-look website addresses much of this input . Based on customer feedback and suggestions we have revamped the layout and navigation of the site to better showcase AirData's business solutions. Our new site really helps us demonstrate our expertise. We're excited to kick off 2010 with the great new resource that will benefit both our internal team and our clients.

There is a second stage already in the works so stay tuned for more online features and offerings from AirData.

We appreciate your ongoing feedback..


AirData exclusive Mint Wireless Payment Processing Partnership
Eliminating the PCI compliance headache and costs to its Corporate Clients, AirData has signed a strategic partnership with Mint Wireless to become the exclusive distributor of Mint software products in Australia. AirData's CEO Steve Evans said, "AirData has partnered with Mint Wireless as leaders in the field of developing and marketing mobile and online payment solutions to businesses. We see significant value in the partnership for our broad range of existing customers and will look to further strengthen our successful history of providing mobility solutions to the market"

Message from Mike Kelsey - Professional Services Manager
Did you know that AirData's Professional Services Team is comprised a of Technical Network Engineering Team and a Software Solutions Team?

Professional Services is continuing to grow for AirData as clients seek partners that can deliver a complete solution not just a box. Our offerings of hosted software solutions and fully managed infrastructure solutions are the two key areas that have received growing and positive interest from our clients over recent times. Our recent recognition by Motorola as "Service Partner of the Year" is a testament to AirData's customer focus and team commitment towards true business solutions. Speak with your Account Manager if you would like more information on AirData's service offering.

What's New

Motorola MC9500-K - Industrial Mobile Computer
The Motorola MC9500-K raises the bar for premier rugged mobile computing, incorporating breakthrough ergonomic design and features to support the most demanding field mobility applications. Truly in a class of its own, this groundbreaking device is as different on the inside as it is on the outside. Building on Motorola's signature MC9000 Series, the MC9500-K delivers a more rugged design, more data capture options, true WAN technology independence and application flexibility through customer-swappable WAN subsystems and keypads, more processing power and a game-changing approach to battery and backroom management - all in a lighter, sleeker and easier-to-use form factor.

Motorola MAX Rugged: Next generation rugged design: industry leading drop and tumble tests, IP67 sealing, Monocoque housing and integrated internal antennas (WWAN, WLAN and GPS); meets and exceeds applicable MIL-STD and IEC specifications for drop, tumble, sealing and other environment parameters
Premier rugged specifications enable dependable year-round use in nearly any environment, including exposure to heat, cold, humidity, dust, immersion in water, drops and bumps

Next generation ergonomic design
Sleeker, smaller, easier-to-grip rugged form factor delivers a new level of comfort and easy one-handed operation for key-based applications

Motorola MAX FlexWAN: Customer swappable broadband 3.5G GSM HSDPA and 3.5G CDMA-EVDO Rev A
High performance simultaneous wireless broadband voice and data anywhere in the world (where supported by carrier); best-in-class 3G speed with a connection to most carriers in the world; customer configurable WAN capability allows companies to easily and cost-effectively support multiple carriers - and ensure each worker has the best possible coverage.

Motorola MAX Keypad: Modular field swappable keypad options with new ergonomics - alpha primary, numeric telephony, numeric calculator, and full alphanumeric
Flexibility to standardize on one device yet meet diverse user and application needs; well-designed keypads with core keys positioned to enable comfortable one-handed operation; function keys and programmable trigger keys simplify day-to-day processes

3.7 inch color high resolution polycarbonate VGA display (640 x 480) with digitizer and backlight Largest display available in this device category; supports display of high resolution images, including video and maps; provides best-in-class impact resistance

Mobility Platform Architecture (MPA) 2.0
Provides the latest best-in-class technology architecture; preserves existing application investments by enabling easy and cost-effective porting of applications from other Motorola mobile computers

Next generation performance: powerful Marvell @ 806 MHz microprocessor, larger memory footprint and a user accessible micro-SD card
Provides superior performance for even the most demanding multimedia applications with the fastest processor in this device category and a robust memory architecture

Motorola MAX Sensor: Interactive Sensor Technology (IST)
Enables leading edge motion-based applications, including dynamic screen orientation, power management and free-fall event logging

Motorola MAX Backroom Management: game-changing backroom management through a one-of-a-kind Universal Accessory System
New modular design reduces the capital and operational costs in the backroom related to batteries, cradles, battery chargers, cables and other accessories; form-factor agnostic cradling is compatible with future generations of Motorola mobile computers, providing superior future-proofing and investment protection

Motorola MAX Battery: high-capacity battery with unique, industry-first battery information indicators
Enables battery to "report" its own status - state of charge and state of overall battery health; enables more cost-effective management of the battery pool; ensures users start the day with a battery capable of providing full-shift support for improved productivity


Zebra HC100 Patient I.D. Solution
Developed specifically to meet the unique needs of healthcare providers, Zebra's reliable HC100 Patient I.D. Solution makes wristband printing easier and more cost-effective than laser solutions.

This solution combines the reliable HC100 direct thermal printer with easy-to-load cartridges containing the industry's only antimicrobial-coated wristbands-Zebra's Z-Band® wristbands.

Minimal training! Pop the wristband cartridge into the HC100 printer-print individual wristbands on demand. Compare these two simple steps with laser printing, which often requires staff to load forms into a special tray, print labels, apply a label to the band, and fold a laminate over the band.

The HC100 printer detects wristband size-adult, paediatric, infant-and automatically calibrates its settings for optimal print quality.


AirData; Pitney Bowes Arrival Partner
Arrival is a tracking and delivery management system suitable for a single-person through to a large organisation moving thousands of items a day. The solution gives businesses the tools to monitor the location and status of any item moving throughout the organisation in real time- who had it previously, who has it now, when they got it and where it is located.
click here for more information.


Motorola AirDefence
AirData is leading the charge in AirDefence, a newly acquired product by Motorola. The AirDefense Infrastructure Management solution delivers vendor-agnostic management at the application, device and network layer, giving the IT staff unmatched visibility into the performance of their entire wireless mobility ecosystem. With support for both legacy standards and new devices, the solution helps customers migrate to 802.11n technologies or introduce mobility solutions across their organizations.
click here for more information.

Events

• The Case for Mobilising your Field Force
• The Case for Rugged Devices
• The Case for the Cloud
• The Case for Location Services
• The Case for Secure Payments
• The Case for appropriate Concern

• CeBIT 24-26 May 2010 Sydney Convention & Exhibition Centre, Darling Harbour, Sydney, Australia
• Marcus Evans Event Australian CIO Summit 2010 at the RACV Royal Pines Resort from 2 to 4 August 2010.